A content calendar is a working document used monthly to keep track of all the contents that you will upload. Now, you might be thinking that since you are still starting small you won't be needing anything formal like a content calendar.
Keeps you organized- A content calendar helps you with being focused and to know which agenda you must focus on. Not streamlining your ideas, will result in you drifting from one concept to another. Causing non-cohesive posts A content calendar will keep your thoughts and ideas in check.
Getting to know what the audience wants- a calendar will determine whether a certain post has a good reception from your audience or not.
Help keep your audience engaged- Not having a calendar will also make you lazy for you do not have a concrete plan. Thus, causing you not to post routinely. Not posting regularly will also make your business venture easy to forget because you do not have enough engagement to keep the people on their toes. Basically, A calendar will make you consistent with your posting.
Gives you more time to focus on other stuff- Since your content is already prepped and ready to go before the month begins, You will have more time to generate more ideas that will be cohesive with what your brand personality is. With more time on your hands, you can think of more marketing strategies for the betterment of your business.