In this day and age, almost everyone is active on social media. For business owners, it can get challenging coming up with solutions to grab the attention of the masses.
You might be thinking that the only way to do this is to have a viral post. -the answer is no; you don't need to "break the internet" to stand out.
Have no clue on how to start? Here are some tips to guide you on how to make your brand attract more attention on social media.
Know Your Voice
One of the most surefire ways to make your business stand out on social media is for you to be familiar with what your brand voice is. This voice will help you create an identity online that could help lead you to the people that would be interested in your brand and has a great chance of following you.
Pick Out a Theme
Most of the people on social media often look for "Instagrammable" content that's why it is no surprise that most big brands follow a theme. Themeing primarily means following a particular colour palette or using the same filters to create a certain mood or feel.
Having a theme will make your feed or page look very well-thought-of and aesthetically pleasing. It can also help you showcase the brand's personality more.
Have Strong Visuals
Another great way to set your brand apart from other businesses is to use high-quality images and videos. Doing this will help you carry out your branding through powerful images that can be a factor to help you get more followers and retaining them at the same time.
Master the Art of Telling Stories
No social media account is complete without compelling and attention-grabbing captions that would convey what your posts are about. These captions will also be your way of connecting with your audience. Try to produce captions that would sway them to engage with your posts and make them comment on something or persuade them to tag their friend.
Give Your Content Variety
Now that you have followers, it's time to mix it up. Since most of the people nowadays tend to have a short attention span, you need to come up with creative ways to post your content.
Different posting techniques like grid images or maybe a witty meme is a unique way to break the cycle of just posting what your brand and products are all about. Find a way on how to make these changes in the contents still cohesive with your usual content plan.
This strategy is an effective way to avoid your followers from losing interest and clicking the "unfollow " button.
Create Noise Through Recurring Posts
It is said that you need to create something that would make your followers come back hungry for more. What better way to do that finding what your audience wants and stick to it.
It could be a weekly livestream with a Q&A or a photo contest. These should be engaging enough that it would keep them on their toes that they'd be urged to check out your page constantly if not every day.
Plan a Strategy
And lastly, Help your business stand out by having a strategy in place.